Established August 15, 2023
AYAWE began with a single idea: to build a brand rooted in purpose, not hype.
From day one, we set out to create pieces that speak without shouting — clean, bold, intentional.
Launched on August 15, 2023, AYAWE started as a quiet vision, formed by a creative mind with a clear mission: to offer timeless design that transcends borders, trends, and noise.
Every detail we create carries balance — between simplicity and presence, between utility and expression.
From our first sketches to our first samples, the journey wasn’t about being loud. It was about being clear.
🔁 From Vision to Identity (2023 → Now)
Since 2023, AYAWE has introduced multiple limited collections — each one building on the same foundation: intentionality, clarity, and lasting tone.
Over time, one collection rose above the rest.
The NEUTRAL collection — originally designed as a minimalist drop — has evolved into the brand's core identity.
It now represents our umbrella philosophy: clarity over chaos, identity without borders, and balance in everything we build.
Every piece under NEUTRAL speaks a language of its own. A quiet language — but one that resonates.
🎯 What We Stand For
- No labels.
- No noise.
- No unnecessary trends.
- Just design that works — and speaks with presence.
AYAWE isn’t for everyone. It’s for those who move with intention, who value balance, and who choose clarity over clutter.
🧠 Led by Purpose
AYAWE is independently founded and creatively led by Gladimy Clerville, a multidisciplinary creator focused on building timeless, unbranded culture through elevated design.
Every drop is personal. Every detail is intentional.
This is not fashion. This is tone.